Technology Tool Infomercial

How was your Super Bowl weekend?  Did you enjoy all the commercials?  I learned two sentences this weekend and I think they are quite cool and right, so I want to share with you all.

  • The power of imagination makes us infinite.
  • The only disability is your bad attitude.

Starting from today, we are going to work on our next project–Technology Tool Infomercial.


If you go back to the web 2.0 resources page in our course blog, you probably are amazed at the huge collection of those cool technology tools.  There are so many tools out there.  Which one can be a good communication and collaboration tool?  Which one do you find beneficial for K-12 education?  Let’s see what your choices are:

1220 Choices
1325 Choices

If you change your mind, you can edit in the Google doc.  If you haven’t chosen one, please choose one and fill in the blank.

In this project, you are going to create an infomercial about a technology tool to help others, including other teachers, parents, administrators and media specialists to understand how they can use this tool to help their students’ learning.

Here are several things that you need to think about the infomercial:

  • Who is your audience?
  • What are the features of the tool?
  • Why would teachers, administrators, parents or even students use this tool?
  • How do you draw your audience’s attention?


What makes a good infomercial?  Let’s watch some examples.

Do you want to buy the Grill Glove?

How about this one?  Did you get all the features of the cell phone?

If you want to watch some more infomercials, you can go to the Time’s list of 25 best/worst infomercials.  Some of the infomercials are really interesting!

All these are professional ones.  Let’s watch two commercials made by the students in other EDIT 2000 classes.



Now I hope that you have much more ideas about what your infomercials could be like.  Plan what you are going to include in your infomercial and make it more appealing.


Think about the tool you want to promote and the way you want to promote it.  You kind of need a storyboard or  a simple draft presentation.  Then you need to use the software Jing to create this infomercial.

If you need a storyboard template, you can find a lot of templates on this website.   Or you can download another one in our shared folder.

First, you need to download Jing and make sure it works.  With the free version you can only record 6 minutes or less. We want to stick to less than 2 minutes.  You’ll likely want to test out Jing a few times to make sure everything is recording properly.

You can have your tool as the screen image the entire time you are talking about the tool or you can have some PowerPoint slides or other images to use along with the actual tool.

External microphones are great if you don’t have a very loud voice.  If you don’t have a microphone or headset, you can check one out from room 232 Aderhold (you’ll need your student ID). If you are not an educational major, they will tell you that you are not eligible to check out any materials.  However, you can check anything you want if you show them the course schedule in your Oasis to prove that you are enrolled in EDIT 2000.

Now I am going to talk about how to use Jing. If you miss today’s class, view Jing tutorials here and watch this video to learn how you can create Jing videos.


The most tricky part of Jing is the way to share the videos and you really don’t want to mess up at this point.  Otherwise, you need to redo everything.  Just remember: DO NOT SAVE THE FILE in .swf FORMAT.  Instead, SAVE THE FILE THROUGH SCREENCAST. 

Also, when you are waiting for JING to upload your file to Screecast, do not do copy and paste for other projects at the same time.  Otherwise, you might lose the link forever.


When you are finished, create a new page in your e-portfolio called, “Web 2.0 Tool Infomercial”  On that webpage, you need to have several things:

  1. write a short description (at least 2 paragraphs with meaningful sentences) of your tool and why you think this is beneficial to communication and collaboration in K-12 classrooms,
  2. provide a link to your tool,
  3. provide a link to your Jing commercial,
  4. a screenshot of your commercial (you can use Jing to create the screenshot!)


  • Start to think about what you want to talk about yourself to your Taiwanese partner.  We will do a personal introduction video in mid-February.


  • Read p.3-p.10 in Horizon Report.  You can find the document in our shared folder.  There are two versions.  If you are interested in knowing the tech trends in K-12 Education, choose to read that one.  If you are interested in knowing tech trends in higher education, like where you are, choose the other one.  This will be your reflection No.5 due next week.


  • Keep working on your infomercial. Your infomercial is DUE THIS FRIDAY BEFORE CLASS.  We will have a red carpet premium in class. 
  • Once you finish your infomercial, don’t forget to create a new page in your e-portfolio and complete the requirements.

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