Communication and Collaboration– Day 3


I hope all of you have found a good article about one of the social media you choose to work on this semester and have completed the page in your e-portfolio about how you are going to use the social media in your profession.  If you haven’t completed this, remember that this is due at 11:59 tonight.  If you want to use a late pass for this, please give your late pass to me or email me before 11:59 tonight and turn in the late pass next week.

Another assignment related to the social media project is due at 11:59 PM this Friday.  You need to list a short-term goal and a long-term goal for each social media you choose.  That will be 6 goals in total.  As for the short term goal, I want you to focus on something you want to achieve by the end of this semester.  That will be something that you will be doing this semester.  On the other hand, the long-term goal is something that you want to to in the future.  Let me know how you want to use this social media when you are in your profession.  Again, if you want to use late pass for this assignment, just let me know.

Any question about this project?  Feel free to ask or email me.


Now, try to put yourself in the context.  You work for a tech company which develops different tools for teachers to use in K-12 classrooms.  You believe that this tool will be great for teachers and benefit the communication and collaboration in their classrooms.  How are you going to promote this tool to teachers or administrators so that they will buy this product?   Therefore, the point of this infomercial is to sell this product instead of teaching teachers how to use the product.

Here are your choices about the tools.


Play with the tool you choose and think about the following questions.

  • What are the features of the tool?
  • Why would teachers, administrators, parents or even students use this tool?
  • What makes this tool different from other tools?
  • How do you draw your audience’s attention?

Let’s take a look at this infomercial.

How about this one? Can you understand what they try to emphasize even though it is in a different language?

Here is the Time’s list of 25 best/worst infomercials.  I believe you will learn what are important for a good commercial after watching all these commercials.

All these are professional ones.  Let’s watch two commercials made by the students in other EDIT 2000 classes.



Now I hope that you have much more ideas about what your infomercials could be like.  Plan what you are going to include in your infomercial and make it more appealing.  Remember, you are trying to catch teachers’ attention and make them buy your product!


Think about the tool you want to promote and the way you want to promote it.  You kind of need a storyboard or  a simple draft presentation.  Then you need to use the software Jing to create this infomercial.

First, you need to download Jing and make sure it works.  With the free version you can only record 6 minutes or less. We want to stick to less than 2 minutes.  You’ll likely want to test out Jing a few times to make sure everything is recording properly.

You can have your tool as the screen image the entire time you are talking about the tool or you can have some PowerPoint slides or other images to use along with the actual tool.

External microphones are great if you don’t have a very loud voice.  If you don’t have a microphone or headset, you can check one out from room 232 Aderhold (you’ll need your student ID). If you are not an educational major, they will tell you that you are not eligible to check out any materials.  However, you can check anything you want if you show them the course schedule in your Oasis to prove that you are enrolled in EDIT 2000.

Now I am going to talk about how to use Jing. If you miss today’s class, view Jing tutorials here and watch this video to learn how you can create Jing videos.


The most tricky part of Jing is the way to share the videos and you really don’t want to mess up at this point.  Otherwise, you need to redo everything.  Just remember: DO NOT SAVE THE FILE in .swf FORMAT.  Instead, SAVE THE FILE THROUGH SCREENCAST. 

Also, when you are waiting for JING to upload your file to Screecast, do not do copy and paste for other projects at the same time.  Otherwise, you might lose the link forever.

When you are finished, create a new page in your e-portfolio called, “Communication and Collaboration.”  On that webpage, write a short description (2 paragraphs) of your tool and why you think this is beneficial to communication and collaboration in K-12 classrooms, provide a link to your tool, and provide a link to your Jing commercial.  A screenshot of your commercial would be great, too (and you can use Jing to create the screenshot!)  However, it is not required.



  • keep reading the document you choose.  The document discussion is for the last topic, critical thinking and problem solving after mid-October.


  • work on your short-term goals for your social media project


  • complete the page about the article review for your social media project in your e-portfolio by 11:59 tonight
  • complete the goals for your social media project by 11:59 PM this Friday
  • create the infomercial and complete the page about the infomercial in your e-portfolio before we meet next week



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